The concept is strong and clear. A cut out look with scribble effects and typography. Strong colors but not too loud, bit of a cartoony, retro look.
The agency and me needed a lot of preparation time. A lot of cut out graphics have been created. Also the different scenes were created - first as still frames. After the preproduction was done I had a very good overview what we wanted to show and animate.
The animation was solid work and very fun to make - the keyframe graph was my best friend. :) I added some scribble motion effects to the graphics to make it fit better to the hand crafted look.
The scribble effects were mainly made with the build in stroke effect.
I really like the continuous look and feel during the whole video.